Irregular Choice was created to stand out from the crowd.

Back in the late 90’s the footwear market was becoming very neutral looking, yet there was global demand for something different and individual. Irregular Choice is not influenced by passing trends, but original and different from the crowd. The fearless designs are like no others you will find, this is what makes Irregular Choice designs completely unique and truthful. From embellished heels, ornate wood carvings, tiny intricate charms and lavish fabrics everyone has a favourite Irregular Choice shoe or story. Irregular Choice has evolved with great strides over the past decade and is firmly established as ‘iconic’ in the footwear market.


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